As a small business on the world wide web, your goal is to look professional in order to win over customers. That's because when you look professional, your website visitors will put trust in you, and look at you as a reliable business.
If you could afford to purchase one thing for your free website to make you look professional, you should buy a domain name.
Sure, if you are paying for something it may seem like it defeats the purpose of a free website. But if you are using a free website as it should be used - as a stepping stone towards a professional website - you definitely want to prepare for the future by securing your domain name now.
It's very important to have, plus there are a lot of benefits to owning one. Here's why...
NOTE: The only exception to the rule...
If you are using a free website for a short-term business, it's optional because it's not as important to purchase a domain name.
Yet if you did purchase one, it will only make you look more professional.
Otherwise, for those of you who are in this for the long haul... keep reading.
Owning one is like having a piece of real estate on the Internet. Once your domain name is bought, it starts to age and as it ages its value grows in the eyes of search engines.
A domain name — the URL (www.YourBusinessName.com) you choose as your website's address — is very important to have. It's something that will stick with you for the life span of your business.
The best thing about it is that it's not expensive to own one at all.
Don't drag your feet! One of the worst things you can do is prolong making a a decision about buying a domain name. That's because if your desired name is taken you either have to:
You don't really want to be left with either of those two options do you?
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