I used to think that it was unnecessary to pay for more likes and visibility on Facebook. I felt I could slide by using only free methods to promote my business and page.
Yet around mid 2012, I starting to feel differently about Facebook advertising. For you to understand the full scope of the story of how I feel today, let's first go back to why I didn't want to advertise on Facebook.
It was the first two ad campaigns I created a little over a year ago that put a "bad taste in my mouth" about Facebook ads. I first gave it a try after hearing all this hype about businesses who ran ad campaigns and successfully grew their Likes and customer base.
When Facebook ads became pretty popular I really didn't have a budget for Facebook marketing. So it wasn't until a free $50 advertising credit was offered to me that I tried Facebook advertising. I created my first ad using that free credit and it did ehh... okay.
I chalked up some of the unsuccessfulness to:
So when a new opportunity came up a few months later to get some free ad credits again, I gave it another try. The second time was slightly better but not that big of improvement. It gave me a little bit of following but not enough results that would make me spend another $50-$100 or more on Facebook advertising again.
From these experiences, I had concluded that Facebook ads "weren't that effective" and "maybe they just weren't for me."
Facebook had changed. Since the last time I had ran an ad, Facebook had:
The factors above made me change my mind and try Facebook ads just one more time. This time I was going to spend my own money and see whether the new platform was an improvement.
In short, I can tell you that my latest ad campaign turned out really great! After finding great success this past time, I gained a lot of (self-taught) social media marketing tips and could finally see how successful Facebook advertising can be, and that's when I changed my mind.
And you know what? I will be using it again!
For more detail about how my ad campaign turned out, read further on the page "How I Used Targeted Facebook Ads to Gain More Followers."
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