Menu

How To Make Your Own Brochure Effective: 4 Key Things To Know

Brochures are not that expensive but they are surely not cheap to print. So when you make your own brochure, you want to make sure your brochure is designed to be effective the first time.

Planning out what you will put in your brochure ahead of time will be beneficial in the long run because you definitely don't want to forget key information.

Don't be afraid to be creative with your brochure design. Just make sure that your brochure includes these four elements that are listed below.


An Effective Brochure Will...

  1. Have a distinctive, attractive look. In order for the reader to even consider opening your brochure, it has to look interesting.

    One way to do that is to create a cover that has thought provoking question like "Want to naturally relieve your aches and pains?". Or, you could use an image that makes the reader think or want to know what it's all about.

  2. Provide simple and useful information. This is kind of a pet peeve. Although the size of a brochure allows for a lot of information to be packed in it.... don't.

    Keep in mind that a brochure should not do all the selling for you, nor tell the life story of your business. You want to say just enough to "wet the appetite" of the reader and lead them to want to contact you for more information.

  3. Educate. Don't just sell. Nobody wants to feel sold to.

    So when writing your copy, speak from a perspective that makes you sound helpful. Spell out the benefits of your product or service so that the customer knows "what's in it for me."



Back to How to Make A Brochure
Make Your Own Brochure Effective Return to Top



Navigate Back To:

Recent Articles

RSS

  1. Ways to Create Unique Business Cards

    Jan 07, 23 06:06 PM

    Having unique business cards is definitely a way to make your business stand out of the crowd. Here are some ways to transform your business cards into one-of-a-kind.

    Read More

  2. 7 Completely Free Stock Photo Websites With No Restrictions

    Nov 28, 22 11:30 AM

    New photo resource added the the list of 7 free stock photo sites for commercial use.

    Read More

  3. [Infographic] Power Words: Words that Influence and Create Sells

    Nov 24, 22 06:39 PM

    Power words can turn a plain sales pitch into a successful marketing message. Learn what's the most powerful word of all.

    Read More