Maybe you're a start-up or a growing business and a free website maker fits into your small budget right now. But have you thought about the fact that down the road that free website maker could actually cost you in another way.
Whether it's years or months from now, you are paying a price in terms of your business image, credibility and maybe even your marketing strategy.
Let's talk about how it can cost you in those ways by breaking down some features found in free websites that can affect your business image negatively:
Normally, free builders are free because in exchange for you using their services you allow them to either run advertising on your site and/or place a badge or link on your site.
To a visitor, this kind of advertising can be intrusive or annoying. And the ads typically take away from the look and feel of your overall web design and brand.
As more and more business owners are starting to use free website builders, the more likely it is that you are going to be using a template that's also being used by a thousand other businesses just like you. How can this hurt your business?
If you are at that stage where you're trying to individualize your business by establishing a brand, you can't possibly do this with a widely used template design.
It's not too bad for a start-up to use a template; yet, once you are a more established, growing business you are going to want to switch to a branded and original website.
SEO (a.k.a. Search Engine Optimization) is very important for small business websites because it's through keyword searches that most of our websites are usually found.
Most free websites tell you that you will be able to put in keywords but what they don't tell you is that you can only input sitewide keywords on the homepage or the same keywords on every page.
What you really need is the capability to put different keywords on each individual page.
Definitely, consider these points if you are a business who hasn't established a business website, because you could be saving yourself from making a bad business decision.
But, if you are one of the businesses who fits in the category of using a free website and decide to get one, keep these points in mind because at some point in time when these factors discussed start to effect you, you will know when it's time to move on.
Feb 25, 19 10:57 PM
Learn how to get help paying for your next website design through local E-Commerce Grants in your area, and specifically in the Hampton Roads area of Virginia.
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The City of Newport News is offering to pay for part your web design costs. Learn more about the Newport News E-Commerce Grant.
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