Understanding color meanings is essential in order for you to choose the right color scheme for your business. Why?
Since colors are related to emotions, senses, symbols, and cultural traditions, whatever colors you choose will subconsciously and consciously create an impression about your business in your viewer mind.
So don't rush to choose your colors. Sometimes it can take more than just a few days to come up with the perfect scheme, so take your time to do some research. Look at what other companies in your field are using for their brand as a reference.
Essentially, this page is designed to help get you started. So use these color meanings and associations below to choose the right colors for your small business' marketing materials.
I also provide more info in another article if you need a refresher on the color wheel and color schemes.
Common Hues: Royal, Baby, Sky, Navy, Periwinkle, Cyan, Aqua.
Connotations: Calming, peaceful, tranquil, cool, heavenly, classic, loyal, traditional, truth, aquatics, water, religious, cleanliness, sadness, gloominess, cold.
Common Hues: Fire truck, Pink, Rose, Blood, Magenta, Ruby.
Connotations: Sensuality, energy, passion, intensity, heat, romantic, exciting, robust, earthy, festive, war, violence, provocative, feminine, bold.
Common Hues: Sunshine, Gold, Mustard, Lemon, Amber, Banana.
Connotations: Joy, optimism, easygoing, friendliness, food related, mellow, nostalgic, rich, glowing, lofty, luxurious, divine, danger, overpowering, cowardly.
Common Hues: Lime, Hunter, Grass, Emerald, Olive, Teal, Cucumber.
Connotations: Energy, nature, calmness, freshness, organic, tropical, luxurious, fertile, slimy, sickening, refreshing, woodsy, envy, money.
Common Hues: Sunset, Peach, Ginger, Tangerine, Brick, Carrot.
Connotations: Spice, energy, earthy, fruity, loud, inviting, luxurious, classy, exotic, vibrant, pungent, sexy, sultry, rustic.
Common Hues: Lavender, Violet, Mauve, Lilac, Eggplant.
Connotations: Luxurious, noble, authoritative, rich, delicate, spiritual, creative, feminine, mystical, peaceful, kiddy, youthful.
Common Hues: Tan, Chestnut, Maroon, Beige, Chocolate, Mocha, Coffee.
Connotations: Earthy, organic, natural, woodsy, historic, rustic, solidity, secure, classic, food related, dirt, poverty, nostalgic.
Common Hues: Gray, Jet, Off-Black, Ash, Charcoal.
Connotations: Powerful, strong, classic, elegant, modern, bold, sophisticated, mysterious, authoritative, sleekness, stylish, sadness, gloominess, depression, creepy, evil, death, darkness.
Common Hues: Vanilla, Off-White, Cream, Sand.
Connotations: Cleanliness, sterile, purity, light, simplicity, heavenly, peaceful, modern, innocent, stark, stiff, cold.
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