Everyone is mostly familiar with the fabulous color wheel. It's the basic tool for matching colors and creating basic schemes. You can consider it as either the first or second step to finding the right colors (hues) for your business’ graphic design and print needs.
When you are at the point where you are ready to pick a scheme for marketing materials you can refer to the color wheel to find hues that work well with the base color of your business.
"It is important to put a lot of thought into your business’ color scheme because it creates style and impacts the way others look at your business."
The base color can be one or two colors that are usually associated with your field of business. For example your base color may be a calming blue or green hue if you are a spa business because those hues are what’s usually associated with the particular field. If you are in construction you may consider basing your scheme around reds which are related to bricks or grays which are like concrete or machinery.
There are so many combinations or schemes that can be made using the basic wheel. Here is a list of common color schemes.
Once you are very skilled at color combinations you don’t have to stick to just these color schemes because there are so many more combinations to try. Don’t be afraid to spin the wheel and combine color schemes not defined by book.
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