The Challenge of Making Business Cards

Whether you're making business cards for the first time or redesigning them, you are likely to face some challenges.

The standard size of a business card can vary from country to country but, the standard in the United States is 3.5 x 2 inches.

Blank Business Cards

If you're not formally trained in graphic design, a business card can be the hardest thing to design because of the size.

The most common challenge faced when making business cards deals with the sizing and proportion.

For example, you have to make the font small enough to fit all your information on the card but large enough for anyone to read.

So trying to squeeze information in such a small space can be tough.

3 Goals To Designing Business Cards

Keep in mind the three points below when designing business cards. These points can help you create an effective business card. If you are unbalanced in applying any of these areas you can end up with a “Frankenstein” card.

The three goals are to:

  • Communicate important information about your business (Ex: What do you do?)
  • Provide vital contact information
  • Make the business card look appealing

Avoid Common Blunders Found While Making Business Cards

Try to avoid these common mistakes when you make your own business cards.

If blunders are present in your business card, you can create a bad impression showing carelessness or a lack of professionalism. Some common mistakes found on business cards are:

  • Misspelled words, typos, grammatical errors
  • Too many design elements that don't work together well
  • Too much information on the card
  • Fonts that are illegible
  • A design that is too basic

Learn From Examples That Work

Nowadays, it's easy to find design inspiration online. If you are creating your own business card, use resources like Pinterest to find examples of business cards that were professionally designed.

Then, take note of what makes them great.

  • Is is the use of color?
  • Is it the type of paper used that makes the card look nice?
  • Did they provide just enough information?
  • What information did they provide?

After analyzing what makes them great and apply those lessons learned to your design.

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