5 Facebook Marketing Do's and Don'ts
These 5 Facebook marketing tips are sure to help you manage your business page better.
Basically, when I compiled this list of do's and don'ts I thought
about the top 3 things I see business owners not doing and the top 3
things business owners should be doing.
Some of these I really wish I knew before starting my own page, so that is why I am sharing these tips with you.
The Do's of Facebook Marketing
- Engage Your Fans - Treat your Facebook page
just like any real relationship or conversation in the real world. For
instance, when you meet someone new, don't you keep the conversation
going by asking them questions and telling a little about yourself.
That's how it goes in the real world, so do the same on your business
Engage your new and current fans by asking questions, replying to
comments/questions made by fans, and regularly post fun and interesting
articles, news, and tips. Fans love that stuff!
- Customize Your Fan Page - As a business, it's
important to create some brand/familiarity from place to place. In other
words, you want to have the same look and feel when it comes to your
Facebook page. The customer should have no question as to whether
they're visiting your page or not. Make your page look similar to your
website, and other promotional materials like your business cards.
Need suggestions as to how to create a custom Facebook fan page? There
are three ways you can customized your profile: 1) create a customized
profile picture, 2) add your products or other business pictures to the
banner/filmstrip at the top of the page, and 3) create custom a welcome
- Give Something Away - Everyone
loves an occasional freebie. When it comes to Facebook marketing,
giveaways have worked for many big and small companies on Facebook to
reach out to their targeted market.
I have even hosted giveaways
in the past for things like business cards, postcards, etc. that were
of value to my followers and it has worked out well. So try giving away
something relative to your niche that is of value to your fans.
Yet, you don't have to give away something extravagant like an iPad...
although that would catch people attention! In actuality, what you give
away doesn't even have to be something tangible, it can be
valuable/helpful information that you share via an e-book or by means of
exclusive content from you they can't get anywhere else.
The Don'ts of Facebook Marketing
- Ignore Your Fans - My rule of thumb... treat your
fans the way you would like to be treated. Yes, the rule is simple, but
powerful! People just want to be heard.
How would you like to be treated when you have a pressing question,
or urgent concern? Wouldn't you liked to be acknowledged or answered
back? When someone makes a comment on your page acknowledge them and
reply back promptly.
- ONLY Share Information About Yourself or Your Business - Is your Facebook wall screaming Me, Me, Me? This is the kicker when it comes to Facebook marketing.
Actually concerning marketing in general, you always want to make the message about the customer.
But wait, don't get me wrong. There's no problem sharing info on your
wall about you and your business every once in a while — but the problem
is when you are the only subject on your wall.
Hard selling tends to make potential clients run away because they
know when they are being "pitched to." Your goal when using Facebook is
to advertise your company, subtly sell to potential clients and stay
connected with your current ones.
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How To: Create a Custom Facebook Fan Page