What is graphic design?

What is graphic design?

It is the designing of things people see and read whether it's in digital or printed form.

So that means that it can consist of books, posters, billboards, signs, advertisements, commercials, brochures, etc...

It also involves the creation of web graphics and motion graphics.

There are a lot of specialties that fall under the term graphic design.

This, of course, is the text book definition.

But, as a small business owner, you need to know...

How is Graphic Design is Used in Small Business Marketing?

Graphic design for small businesses involves using visual design to promote your business. Your promotional materials must solve some sort of problem or stir up a desire in the recipient to buy what you offer.

"Graphic design for small business marketing means that your promotional materials are designed to make you stand out from the crowd!"

There are many ways you can promote your business. Most of the ways to do this were listed above. On this site, I'll mainly focus on two areas. They are...

  1. Print Media. This involves all printed promotional materials you hand out or mail. This would include newspaper and magazine advertisements.

  2. Web Design. There was a time, not to long ago, you didn't need a website. But those days are waaaaay behind us. More and more businesses are becoming aware of the need for a website. Some age groups, especially Millennials, will only search for and do business with those on the web.

I choose to focus on these two areas because all businesses need both of these avenues to successfully promote a business. Plus it is easy to start using the tools in these areas to promote your business, no matter what your budget is.

Knowing the answer to the question above... "What is graphic design?"... for you the owner of a business is key. Why? Because from a business owners' stand point, you need to hire a graphic designer who can deliver what you need to "promote" your business.

"You want someone who can give you the most bang for your buck to do your designing. Not just any graphic designer will do." To find out why click here.

This site will help you learn how to utilize both print media and web design for your business. You will learn tips that will give you an advantage over other small business owners who are creating their own marketing materials.

Also if you hire someone, you can evaluate whether will that person really knows what they should in developing your promotional materials.


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