Twitter Marketing Best Practices:
How To Be "Followable"
Twitter marketing will work best for your business only if you are valuable to your followers.
So I wrote this article to help you learn how to be a tweeter that people will want to follow.
When I say "followable," I mean that your tweets are of enough value and importance to customers that they will hit that follow button.
No serious person will follow anybody if your tweets are useless or
appear to be spam. So here are some tips to become a "followable"
Twitter Marketing Tips to Become a Valuable Tweeter
- Don't focus on the numbers too much and mass unfollow.
Having more followers than you're following is great. But, it defeats
the purpose of social media if you are unfollowing good tweeters on
purpose so as to have a bigger following number.
You could lose good
connections by mass unfollowing others. Be conscious of your numbers but don't
let them dictate whether or not you follow a good tweeter.
- Be personable and have a relationship with your followers.
Make sure that you retweet other followers and even answer their
questions, if possible. It makes people feel closer to you when you
engage them and reply to their questions.
I added this tip as part of
this list because building trust goes a long way. Tweeters are more
likely to follow someone they can trust and know will help them out once
in a while.
- Don't be a spammer.
It's considered spam when you only
promote yourself, send out auto-direct messages and make repetitive
tweets. Social marketing etiquette is similar to conversations with
people in person.
Do you usually talk about yourself all the time? Well, you shouldn't if you are.
you're doing Twitter marketing right, you will not be the only topic of your tweets.
- Don't schedule or post tweets all at one time.
It is important to regularly tweet but it's also important to spread
out your tweets. I followed someone once where when they posted, all I
could see for five or more tweets straight was their tweets. Therefore it
pushed other tweets farther back on my timeline. What did I do? I
tolerated it for a while but finally I was fed up and unfollowed them.
- Do thank others for retweets and mentions.
Always show appreciation for retweets and replies because it's another
way to show interest in other tweeters and build relationships.
they have done you a favor. I do my best to see who has mentioned me and
thank them. Why?
(1) By them mentioning your name, website, link, etc.,
you are seen by their followers and others you may not have been able
to reach on your own. In return this can bring in possibly some new followers or at
least more traffic to your content, and (2) it shows that you care.
- Bonus Twitter Marketing Tip: Retweet good tweets.
If you found a tweet helpful, it's likely your followers will too. So
be sure to retweet good content and remember to always give credit to
the original tweeter by using the "Retweet" button or RT @username.
Have A Tip You Would Like To Add?
If you have a Twitter marketing tip about How to be Followable, share it! You may include your twitter user name.
Back to Social Network Marketing Articles
Twitter Marketing Tips Return to Top