The #1 Thing You Should Purchase When Making a Free Website

You've probably heard the common question, "If you were stranded on a desert island, what's the one thing you couldn't live without?"

Well, since we're talking about free websites, here's my question for you: What's the one most important thing you should pay for if you are making a website for free?

The answer: If you could only pay for one thing, you should buy a domain name for your business.

Sure, if you are paying for something it may seem like it defeats the purpose of a free website. But if you are using a free website as it should be used (as a stepping stone towards a professional website) you will definitely want to prepare for the future by securing your domain name now.

It's very important to have plus there are a lot of benefits to owning one. Here's why...

NOTE: The only exception to the rule...
If you are using a free website for a short-term business, it's optional because it's not as important to purchase a domain name.

Yet if you did purchase one, it will only make you look more professional.

Otherwise, for those of you who are in this for the long haul... keep reading.

Reasons You Should Buy A Domain Name

A domain name — the URL (www.YourBusinessName.com) you choose as your website's address — is very important to have. It's something that will stick with you for the life span of your business.

The best thing about it is that it's not expensive to own one at all.

Owning one is like having a piece of real estate on the Internet. Once your domain name is bought, it starts to age and as it ages its value grows in the eyes of search engines.

Other advantages include:

  • You can partially hide the fact that you are using a free website builder. For example, when you buy your own domain name it would look like this "www.yourbusiness.com" instead of this "www.yourbusiness.freewebs.com" (with freewebs.com being the fictitious hosting company's name).

  • A personalized domain makes it a lot easier for your customers to remember your website's address.

  • Depending on the free website maker you choose they allow you to create custom email addresses under your domain name — which is way more professional than "yourname@yahoo.com" or "yourname@yourbusiness.freewebs.com".

One Last Piece of Advice...

Don't drag your feet! One of the worst things you can do is prolong making a a decision about buying a domain name. That's because if your desired name is taken you either have to:

  1. Buy it from the current owner — which can be costly but sometimes worth it if they are even willing to give it up,

    OR

  2. Settle with your second (or third) choice that is open to purchase. This is one of the worst options and sadly one of the most common scenarios that plays out.

    If you have ever seen a domain name like "www.sandrasbakery1.com" or "www.sandrasbakery.net" that is what has probably happened... another company with the same name has already taken the domain name.

    The problem with having a domain name like the ones mentioned above is that it's not easy for your customer to remember (nor does it look good). So you risk the possibility of your customers going to the wrong website and/or not being able to find you at all.

You don't really want to be left with either of those two options do you?


Related Articles:
5 Questions Small Business Owners Ask About Getting A Domain Name


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