Make Your Own Brochure:
5 Common Mistakes To Avoid

If you are planning to make your own brochure for your small business, be sure to read the tips that follow to insure that you avoid the 5 most common mistakes made. A well designed brochure can make your small business shine! So put time into your brochure and follow these tips because it will pay off. When planning/designing your brochure avoid...

1. Starting off talking about your business.
   To get someone interested in reading your brochure immediately, start by focusing on the problem they possibly have that you can solve. Show how you are different from other businesses like you.


2. Stuffing the brochure with too much unnecessary information.
   It's simple. To keep the reader interested, do not put any information in the brochure that doesn't pertain to your topic or purpose.



3. Not presenting a call to action.
   If you don't put a number to call or an offer that sparks interest then what is going to bring the customer to you.


4. Using words that are too hard to read or understand.
   By using words that are easy to understand it 1) makes your business seem down to earth or personable, 2) shows that your are easy to work with and 3) keeps the reader interested, not frustrated.


5. Having an unfocused topic.
   When you create a brochure, have a purpose for it. You may find out that you need to make more than one brochure to expound on a topic. For example you may need to create one brochure to talk only about your company and its history, quality, etc. and create another brochure to talk about services that are offered. If both of the topics are combined into one brochure, you may not be able to say everything about your services because the 'About Us' section takes up more space.