Make Your Own Brochure:
Four Elements of an Effective Brochure

When you make your own brochure for your small business, you should create it to be effective and persuasive. Planning out what you will put in your brochure will be beneficial when beginning so as not to forget key information.

Don't be afraid to be creative with your brochure design. Just make sure that your brochure includes these four elements that are listed below.

• An effective brochure will:


• Have a distinctive, attractive look.
  Try to use quality photos and illustrations that will attract interest. Use colors that invoke the senses.


• Provide useful information.
  List benefits of your product or service so that the customer knows "what's in it fore me."


• Move readers to act.
  Show readers why your business is unique. Possibly highlight key reasons why you are the best choice. Give them a reason to contact you.


• Be simple to read.
  Your copy or text should be typed in a legible font and easy to understand. Don't forget to add your contact information.