How to Create a Brochure:
Plan Ahead

Do you know all the steps to how to create a brochure?

A well-made brochure is planned and developed before it is designed to effectively present information.

I will first show you how to plan a brochure to get the most effective end results.

It is not something to take lightly because it is not as cheap and easy to be done over as business cards.

Look over the questionnaire below to help you in the planning process.

Designing a Brochure Questionnaire

Before jumping into making a brochure you need to consider these things.

  1. What is the purpose of your brochure?
    In other words what will be your subject or point you want to make in the brochure? Do you want the customer in the end to buy a product, or use a service?

  2. Who will the brochure target?
    Your must choose an audience that you want to target and specifically talk to in the brochure depending on the field that you are in. It should be narrowed do to groups like teens, adults, parents, home buyers, business people, etc.

  3. What benefits will the reader receive so that they will be motivated to buy or act?
    Figure out whether you want to offer a discount, or something free. The reader needs to have a reason to act or keep the brochure.

  4. In what way do you want the reader to respond?
  5. In the end the reader should know how to respond to the brochure whether it is to call a number, email you, or mail a form back.



Back to How to Make a Brochure



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