Hiring A Graphic Designer
For Your Small Business

Do you need a graphic designer to create your promotional materials? If you are looking to hire one, what should you be looking for? Not all are equal in their abilities. Some specialize and some don't. So who should you choose?

The Type Of Designer You
Don't Want To Hire

Some designers will take work from anybody and will attempt to design anything. There isn't anything necessarily wrong with this. It's just that, if you are in need of special consideration for your project, they don't have the insight you need.

These designers tend to want you to come up with your own design and wording and they will place it on paper. Or they tend to give you the same "old cookie cutter looks."

They really don't have time to come up with something original. You can kind of understand because they are doing projects not just for businesses, but also for churches, schools, clubs,etc.

When you are spread too thin... you don't have time to be creative. You concentrate on getting the project in and out.

Graphic Design Specialist

This is the small business marketing specialist who works predominately with small owners by designing their print media and/or web site. They are familiar with the problems small business owners have when it comes to promoting their businesses.

They are willing to consult with the owner to find out their objectives, helping them with branding and making sure their marketing materials convey the right message.

Hiring a designer whose niche is small business marketing will be your most valuable business partner because he/she:

• Are familiar with the marketing needs of small businesses
• Will focus on your specific marketing needs
• Will make sure all you marketing materials all work together

So if you are a small business owner looking for a graphic designer, who are you going to call?

"A designer who specializes in small business marketing!"