Why Free Business Websites Aren't Right For All Small Businesses

A lot of people don't know that free business websites are not beneficial for every kind of small business. That's because for some businesses, a free website maker can really end up costing you in other ways. 

What's a free business website?

It's any website built through a company that allows users to create a website without paying normal fees involved with owning a website such as domain name registration, hosting fees and/or design fees.

But, most business owners don't find that out until they are ready to make the switch to a regular website.

To figure out whether a free website is right for you, it all depends on your circumstances.

I will help you figure out what circumstances will benefit from a free business website and which won't.

So what dictates whether or not you should choose a free website for your business?

The separating line is whether you're a start-up or growing business.

If you are a start-up, it's okay to get a free business website to begin with. It's a quick, cheap way to start your online marketing strategy — especially once word gets out about your new business, your website will be like a hub for interested ones to learn more about your business.

Yet, if you plan on being in this business for the long haul, it's recommended that as soon as you can afford a professional website you should get one... immediately. Why?

As a new business you're already fighting against negative connotations that come with being a start-up. People tend to not fully trust certain businesses that are start-ups because they don't want to deal with a fly-by-night business.

So to dispel those fears, you want to put up the best front as soon as possible to show that you're in this for the long haul.

If you are an established business, a free website is not highly recommended. That's because after a certain point you are expected to have grown and moved on to the next level which is to set yourself apart from the start-ups.

TIP: Have you thought about your target market?

No matter which type of business you are, if your target market is mostly made up of mid to upper income consumers, you should lean towards a professional website.

That's because this buying group prefers to do business with businesses that they trust and know they will be around long term. And, most of all they look for quality.

Any fly-by-night business can get a free website, yet a stable, long term business is going to invest in a professional website.

If you decide that a free business website is right for you, know that it should be ultimately a temporary website. That's because any business that's serious about growing their online presence and business is going to invest time and money into it.

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