Design A Flyer
Five Key Elements For An Effective Design!

Think about how many flyer you may come across on a daily, weekly, or monthly basis. Now, of those flyers how many ofthose did you ctually read, keep or remember?

Design, like any recipe, has key ingredients that must be used and used correctly for the end product to be good. To design a flyer that is effective, there are elements you should always include and use correctly for your flyer to work like it should.

These five elements should be in every well designed flyer:

• One clear concise concept or purpose. The concept could be to buy a certain product, or use a service.
• A popping headline. The headline is what will most likely be the first thing read, so make it pop.
• An overall motivating message. This message should make the reader want to act; otherwise, the flyer will be useless to the reader.
• Graphics or pictures that are relative to the concept of the flyer and are eye catching.
• The important contact information of the business.

Your flyer will be effective only if all these elements are clearly thought out and used together well. It is important that you also consider the pages on graphic design basics and color basics when you design a flyer or any other print material.

Are Your Flyers Effective?

Now that you have read what elements should be on an effective flyer, how can you test whether or not yours is effective? Use these four questions to test your flyer design.

• Does your flyer provide the essentials, Who, What, When, Where, Why and How?


• At a glance, can readers understand your flyer’s message?


• Have you avoided unnecessary clutter involving words, graphics, and other design elements?


• Is your message in as fewest words as possible so that it is clear, concise, and to the point?

Have Your Flyer Professionally Designed

Along with helping small business owners creating their own marketing materials, I also provide design services for a fee. Though you may now know what should be included in designing a flyer, knowing does not always guarantee that one can design it correctly. Having a flyer designed professionally comes with its benefits such as:

• Time saved by not having to do it yourself. (Your Time = Money)
• Not having to spend more on the tools and programs needed to design promotional items
• You get what you pay for. (When you pay to have things done right, you reap the benefits likewise.)
• Knowing that it is designed properly. Everyone is not a designer.

Click here to contact me for my design services.