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Color Meanings
and Their Messages
Color meanings are essential to choosing the right color scheme for your business. Why? Because colors are related to emotions, senses, symbols, and cultural traditions, so take these references and also use them with the knowledge you have.
Sometimes it can take more than just a few days to come up with the perfect scheme, so do some light research. Look at what other companies in your field are using for their colors as a reference.
Essentially, this page is designed to help get you started. So use these color meanings and associations below to choose the right colors for your business' marketing materials.
Before jumping into the list of color meanings please review these reminders.
- Make sure to weigh both the positive and the negatives before settling on a hue to place in your color scheme.
- Note that these connotations and color meanings can and may apply to certain shades and tones of colors and not just the color in general.
- Always keep in mind the audience you have because within the colors they can have different meaning to different genders, and ages. For example, dirt is a can be considered a negative connotation under brown but really it can also be a positive one. But, if you are into landscaping because dirt is an item related to your field that you work with it could be a positive color to use in the business color scheme.
Black
Neutral
Connotations: Powerful, strong, classic, elegant, modern, bold, sophisticated, mysterious, authoritative, sleekness, stylish, sadness, gloominess, depression, creepy, evil, death, darkness.
Blue
Temperature: Cool
Common Hues: Royal, Baby, Sky, Navy, Periwinkle
Connotations: Calming, peaceful, tranquil, cool, heavenly, classic, loyal, traditional, truth, aquatics, water, religious, cleanliness, sadness, gloominess, cold.
Brown
Temperature: Warm
Common Hues: Tan, Maroon, Beige, Chocolate.
Connotations: Earthy, organic, natural, woodsy, historic, rustic, solidity, secure, classic, food related, dirt, poverty, nostalgic.
Green
Temperature: Cool
Common Hues: Lime, Hunter, Grass, Emerald, Olive, Teal.
Connotations: Energy, nature, calmness, freshness, organic, tropical, luxurious, fertile, slimy, sickening, refreshing, woodsy, envy, money.
Orange
Temperature: Warm
Common Hues: Sunset, Peach, Ginger, Brick.
Connotations: Spice, energy, earthy, fruity, loud, inviting, luxurious, classy, exotic, vibrant, pungent, sexy, sultry, rustic.
Purple
Temperature: Cool
Common Hues: Lavender, Violet, Mauve.
Connotations: Luxurious, noble, authoritive, rich, delicate, spiritual, creative, feminine, mystical, peaceful, kiddy, youthful.
Red
Temperature: Warm
Common Hues: Fire truck, Pink, Rose, Blood, Ruby.
Connotations: Sensuality, energy, passion, intensity, heat, romantic, exciting, robust, earthy, festive, war, violence, provocative, feminine, bold.
White
Neutral
Connotations: Cleanliness, sterile, purity, light, simplicity, heavenly, peaceful, modern, innocent, stark, stiff, cold.
Yellow
Temperature: Warm
Common Hues: Sunshine, Gold, Mustard, Lemon, Amber.
Connotations: Joy, optimism, easygoing, friendliness, food related, mellow, nostalgic, rich, glowing, lofty, luxurious, divine, danger, overpowering, cowardly.
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My Mission
"To help you make a favorable and lasting impression with your customers through your print and web media!"
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